Landing page audit checklist

Score the landing page basics before you send traffic to it.

Use this checklist for creator offers, service pages, waitlists, mini SaaS pages, and small-team launches. It turns page quality into a clear score, weakest-section diagnosis, and copy-ready punch list.

Landing page scorecard

Rate each area from 1 to 5, then copy the action list into your launch notes.

Above-the-fold rewrite brief

Use the scorecard inputs to generate the concrete first-screen edits a visitor will actually notice.

Draft rewrite
Hero formula Score the page to generate a sharper hero.
CTA rewrite Score the page to generate a CTA.
Proof to add Score the page to identify the missing proof.
Objection block Score the page to generate an objection block.

30-minute fix plan

    Sprint inquiry handoff

    Turn the audit into a clean sprint-ready note. Review it first, then copy it or open your email client when you are ready.

    Clarify fit
    Recommended scope Score the page to generate a scope recommendation.

    The handoff will explain whether this looks like a Starter, Growth, Toolkit, or custom-scope sprint.

    Email subject Landing Page Sprint inquiry
    Missing before kickoff
      What to attach or link

        Copy-ready message

        Score the page to generate a sprint inquiry draft.
        Open email draft Import into sprint brief

        Saving stays in this browser only. Nothing is sent until you choose to email.

        Priority fix sequence

        Fix the weakest section first instead of rewriting the whole page at once.

        First fix

        Score the page to generate the first fix.

        Second fix

        Score the page to generate the second fix.

        Third fix

        Score the page to generate the third fix.

        Hero

        The first screen should say who it is for, what outcome it creates, and what action the visitor should take.

        Proof

        Use examples, screenshots, founder credibility, client snippets, numbers, or process detail instead of vague confidence.

        Friction

        Make the CTA obvious, remove competing actions, keep mobile paragraphs short, and explain what happens after the click.