Landing page audit checklist

Score the landing page basics before you send traffic to it.

Use this checklist for creator offers, service pages, waitlists, mini SaaS pages, and small-team launches. It turns page quality into a clear score, weakest-section diagnosis, and copy-ready punch list.

Landing page scorecard

Rate each area from 1 to 5, then copy the action list into your launch notes.

Priority fix sequence

Fix the weakest section first instead of rewriting the whole page at once.

First fix

Score the page to generate the first fix.

Second fix

Score the page to generate the second fix.

Third fix

Score the page to generate the third fix.

Hero

The first screen should say who it is for, what outcome it creates, and what action the visitor should take.

Proof

Use examples, screenshots, founder credibility, client snippets, numbers, or process detail instead of vague confidence.

Friction

Make the CTA obvious, remove competing actions, keep mobile paragraphs short, and explain what happens after the click.